I'm Samuel.
I hate wasted
effort.

I've always been drawn to finding the simplest, most efficient path to any outcome. Not because I cut corners — but because wasted effort genuinely bothers me. Repetitive tasks, manual processes, doing by hand what software could do automatically — these things drive me crazy.

That obsession is what led me to build software for a living. Specifically, software for small and medium businesses who are drowning in work that has nothing to do with why they started their business in the first place.

Most business owners I meet are passionate people. They started something because they loved a craft, a service, or a problem worth solving. But somewhere along the way the business filled up with busywork — spreadsheets, manual follow-ups, repetitive document creation, copy-pasting between tools. Work that drains rather than energises.

I fix that. I build software and automations that eliminate the boring, repetitive work — giving businesses back the time and energy to focus on what they actually care about. Not just to be more productive, but to be genuinely happier doing what they do.

I'm a backend engineer at heart with a strong touch of frontend. I care about the systems running underneath just as much as the experience on top. I work on Linux daily, automate everything I can with n8n, and ship on modern infrastructure using Docker and Dokploy.

Currently building with Rust, Go, and MoonBit — with WebAssembly as the target for next-generation interfaces. Lean, efficient software using modern tools is both my method and my message.